| Registro completo |
| Provedor de dados: |
CIGR Journal
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| País: |
China
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| Título: |
A paradigm shift for a successful launch of a locally-based start-up in the food supply chain
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| Autores: |
Handrinos, Michael
Rotsios, K.
Moshonas, G.
Folinas, D.
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| Data: |
2014-05-13
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| Ano: |
2014
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| Palavras-chave: |
Customer loyalty
American farm school
SME co-operatives
Agri-business
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| Resumo: |
The aim of this paper is to design a friendly-user framework for a successful launch of a locally-based start-up in the food supply chain. Specifically, the study is focused on a Small Medium Enterprises (SME’s) cooperative store in a farm school. The store is operated by the students in the context of their entrepreneurship, business and marketing classes. Authors made a number of interviews with the managers and employees of the locally-based store so as to identify its potentials and challenges. The outcome of the study is a framework dealing with managerial, as well as, technological aspects and even if refers to a specific SME it will act as a road map for an effective start-up development. Keywords: customer loyalty, American farm school, SME co-operatives, agri-business
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| Tipo: |
Info:eu-repo/semantics/article
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| Idioma: |
Inglês
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| Identificador: |
http://www.cigrjournal.org/index.php/Ejounral/article/view/2911
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| Editor: |
International Commission of Agricultural and Biosystems Engineering
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| Relação: |
http://www.cigrjournal.org/index.php/Ejounral/article/view/2911/1884
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| Formato: |
application/pdf
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| Fonte: |
Agricultural Engineering International: CIGR Journal; 2014: Special Issue: Agri-food and biomass supply chains: CIGR Journal; 21-29
1682-1130
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